Cultural and speech characteristics of the sounding word: A critical look at modern television speech
Natalya V. Danilevskaya – Svetlana V. Shustova – Ekaterina A. Kostina – Elzara V. Gafiyatova
The article presents the results of a study of modern oral television speech in terms of its conformity / non-conformity with the norms of the literary language. The aim of the study was to establish the characteristics of the cultural-speech situation of television journalistic discourse. The objectives of the study are to identify and systematize the parameters of the violation of the language norm in the speech of educated people – T.V. journalists. The main methods of the undertaken research are observation, analysis, systematization, comparison, interpretation, generalization. The material of the study are the texts of the "News" and "Political talk show" genres, daily shown on the air of central Russian channels It has been established that violations of the norm of the literary language occur at all levels of the language system: phonetic, morphological, lexical, syntactic, as well as the level of textual organization of the utterance, which leads to the logical errors. As a result of the analysis, the authors come to the following conclusions: 1) modern television language comes into conflict with the canons of normative communication; 2) an avalanche-like violation of literary norms no longer testifies the democratization of the language, but its vulgarization, often a deliberate decrease in the cultural level of speech by journalists; 3) the turbulence of the norm in modern mass communication creates the conditions for the loss of the meaning- distinctive capabilities of linguistic units, for the weakening of the meaning of the sense-organizing rules for the combination of utterance components.
Key words: television discourse, literary language, speech norm, the democratization of public speech, deliberate violation of the norm