Coerced loss of national colorings – linguistic issues of virtual team communication
Irina V. Privalova – Albina R. Shaidullina – Marina R. Zheltukhina – Tatyana E. Grinberg – Conchita Garcia Caselles
This article discusses the loss of national colorings in verbal interactions of virtual team members who represent different cultures and nationalities in global communication. The tendencies to professional communication uniformity and integrity have been noted. As well, the trend to simplification of the verbal elements used in the speech of virtual team workers is marked. The research method can be described as a complex (or mixed) one since it has included a series of different approaches. Material for investigation comprises two sources. First, the questionnaire was asked to be completed by 103 workers who had an experience of work as virtual team members in various businesses. Then, the examination of short abstracts of the professional communication of the virtual team members (742 verbal units) has been conducted. The results of this research will clarify the pros and cons of language matter unification for the efficacy of business communication in international companies operating all over the world.
Key words: virtual team, virtual team communication, communication styles, language matter, cultural differences
Pages: 151 - 164