Lingua and culture study research on indirect communication cognitive metaphor
Zhanna Ospanova – Karima Tolybayeva – Saule Nurkenova – Kulyash Duisekova – Gaukhar Baltabayeva
In the linguistic field, the problem of the metaphor – both as a process that creates new meanings of language expressions in the course of rethinking them and as a ready-made metaphorical meaning – has been considered for a long time rather as a stylistic tool or artistic device. Less commonly, a metaphor was considered as a means of nomination, even less often – as a way to create a linguistic picture of the world, resulting from cognitive manipulation of the meanings already in the language with the aim of creating new concepts. The latter applies especially to those areas of reflection of the reality are not given in direct sensation. The relevance of this research is due to the fact that, at the modern stage of the development of linguistics, a new interpretation of facts becomes a new reality. In this case, it can be argued that new approaches in modern linguistics also lead to the discovery of new realities. Objects seen from a new angle reveal new properties. This research paper reviews this issue from language and cultural aspects, and specifically gives attention to the cognitive metaphors of indirect communication. The authors use theoretical approaches to the study of this issue and based on empirical analyses, justify the selected types of metaphors.
Key words: cognitive metaphor, metaphorizing, indirect communication, stylistically reduced vocabulary
Pages: 157 - 165